Flexible Email Marketing
In a digital world with so many websites, apps and spaces to engage with, there is always one common denominator, Email Marketing. Email addresses are the digital passport that underpins them all. It’s that unique key connecting us to the many personal profiles we’ve made across the web.
Bespoke Strategy Creation
Work with our teams to produce an effective marketing strategy that fluently aligns with your brand goals and objectives. Utilising our experiences of the marketing industry to improve your methods and add additional tools and techniques to your strategy to help improve engagement and increase ROI.
While traditionally email marketing has had the highest return on investment of all marketing channels, today it has evolved into the definitive means of building lasting, profitable and positive connection with your customers.
Advances in personalised messaging and behavioural targeting make email an increasingly personal tool; whether it’s a promotion pushing your customer’s favourite products, a regular newsletter or crafty survey to better understand your subscribers, Mud can help you every step of the way.
Ultimately you’ll identify your most engaged customers, target and reward them appropriately, and make your communication with them a truly positive reflection of your brand and business.
Right tools for the job
We understand you’ll build a personal relationship with your customers and that’s why it’s important we give you and your team the toolkit to manage your own email marketing. With Mud specialist support you’ll receive:
Dynamic, responsive template design
Our dedicated email marketing platform
Advanced reporting suite with engagement break down
Google Analytics integration for full accountability and conversion tracking
Personalisation and dynamic content
A/B and multivariate testing
Tools and tactics to grow your subscriber list
Social media integration and news feed targeting
Deliverability tips and best practice recommendation
Automatic responders and welcome campaigns
And of course, our expert team can manage your email programmes on your behalf and support you from establishing your first contact list to sending your first behaviourally triggered campaign.
Analysis & Reporting Management
We are able to analyse your existing campaigns and templates through understanding your database and target audience. From here we can then evaluate if the correct strategy is currently in place. Our team will then review your reports and campaign successes to highlight areas for improvement and showcase successful areas in your existing strategy and areas that may not have been thought of to achieve your KPI's.
Flexible Web Design Services
Need help to determine your key marketing messaging that will really create the right reaction?
We can help you to hone your; objectives, key marketing proposition, substantiating copy, graphic design and call to action that will achieve that goal. We can design the entire campaign in line with your company brand guidelines and 'tone of voice'